Nutraceuticals & Functional Foods
Supplements and nutraceuticals live or die on classification, ingredient limits and claims. We get all three right for India and every export market, so one compliant formula can travel.
Where this usually starts
- You are launching a supplement or nutraceutical brand, D2C or on marketplaces.
- You want one formula to clear multiple markets without constant reformulation.
- Your ingredient or claim may cross a regulatory line and you need certainty.
What we handle
Classification & pathway
Nutraceutical, health supplement or food — the category that decides every rule downstream.
FSSAI compliance
Licensing and product compliance under the nutraceutical regulations.
Ingredient & limit review
Permitted ingredients, RDA limits and additive checks per market.
Claims & substantiation
Permissible claims and the evidence plan to support them.
International registration
US, EU, UK, Gulf and other markets — including novel-food and NDI checks.
Label & marketplace review
Compliant packs and listings for domestic and export sale.
How the engagement runs
Classify
Confirm the category and the markets a single formula can serve.
Review
Ingredients, limits and claims checked market by market.
Register
Licensing at home and registrations in target export markets.
Scale
New SKUs, renewals and claim control as the range grows.
What you receive
Questions founders ask us
Can one supplement formula sell in India, the US and Europe?
Sometimes — but ingredient limits, permitted actives and claims differ, and Europe adds a novel-food hurdle for many botanicals. We check each ingredient per market first, so you know upfront whether one formula travels or needs variants.
What claims can a nutraceutical make?
Permissible nutrition and function claims that are substantiated — not disease or treatment claims, which reclassify the product as a drug. We build a claims matrix your marketing team can work from safely.
Is nutraceutical regulation in India settled?
It is still evolving, with periodic updates to permitted ingredients and limits. We track those changes so your portfolio stays compliant as the rules move.
Trusted by brands we are proud to work with
From heritage Ayurveda houses to global FMCG leaders, teams rely on AIDNI to move products through regulation and into market.
Building a supplement or nutraceutical range?
Tell us the products and the markets you want. We will map classification, ingredient and claims work across all of them.
AIDNI Business Consultancy
Ahmedabad · Dubai · Global Network
+91 98981 AIDNI (24364)
·
www.aidni.me