AYUSH Licensing & Product Approvals

Classical formulations are made exactly as described in the authoritative Ayurvedic texts recognised under the Drugs & Cosmetics Act, and are approved on that basis. Proprietary Ayurvedic medicines are your own formulations using Ayurvedic ingredients — they need a stronger dossier covering formulation rationale, safety and supporting evidence. Most modern D2C brands fall in the proprietary category, which is why classification is the first thing we settle.

Yes. A loan licence or third-party manufacturing arrangement lets you manufacture under an existing licensed unit. It is the fastest route for a new brand — the key is structuring the agreement and applications so product permissions, label declarations and quality responsibility are correct from the start.

It varies by state and by how ready your premises and documents are — typically a few months including the authority inspection. The biggest delays come from Schedule T gaps and incomplete dossiers, which is exactly what we resolve before filing rather than after a rejection.

Most regulated markets and serious buyers expect WHO-GMP certification with a Certificate of Pharmaceutical Product (CoPP), plus a Free Sale Certificate for many destinations. Requirements differ by country — we map the destination market first so you only produce the documents that are actually needed.

Claims must stay within what the product category and its approval support — and stay clear of the disease claims restricted under Indian law. For marketing teams this matters as much as the licence itself: we review packs, listings and campaigns so growth content does not put the licence at risk.